Evolution: 100 Years of Fashion

For my first university project I was required to complete a creative timeline depicting 100 years of fashion, starting with the 1910s and ending with present day. In today’s article I will be documenting all of my ideas and experimentation leading up to my final timeline design.

I began feeling a little lost about what I wanted my timeline to look like, so I decided to start with a basic linear layout. Although I liked how clearly the information was portrayed, the timeline didn’t really have any personality. I didn’t want my timeline to feel like a graph, I wanted it to be full of life, emotion and stories.

My initial linear design (I don't own any images, only the layout is my own)

My initial linear design (I don’t own any images, only the layout is my own)

I looked for layout inspiration and started to fall in love with the idea of a circular timeline, something with a focal point in the centre. These are some examples of layouts I found on-line that influenced my final design.

Image taken from primaeimpressionis at wordpress. I love the focal point.

Image taken from primaeimpressionis at wordpress. I love the focal point.

Image taken from graphs.net - I love the colours, it makes the information more exciting and easy to take in.

Image taken from graphs.net – I love the colours, it makes the information more exciting and easy to take in.

I began with a focal point and created eleven sectors to showcase my interpretation of each decade. I liked the idea of the edges of each sector blending together to show the fluent change between fashion trends. However, I eventually decided against this because I felt the timeline would look too busy and confusing without any defined spaces. So I created a gap between each sector.

Timeline 1

The first outcome of my final design was inspired by planetary orbit and the circular designs I had researched. I liked the idea of the different phases of the moon being similar to fashion changes throughout the decades – the position of the sun changes the way that the moon appears, almost like how social and political factors change how we want to wear our clothes.

Blank Timeline

I felt that the colours of this design were quite old fashioned and washed out, so I covered the yellow sectors with collages and substituted the moon for some relevant text. I also felt that the way I displayed the years of the decade didn’t stand out against the collage, so I moved them into the white space. I left an area of blank space in the 2010 sector – this was because we are only halfway through this decade and I wanted to communicate that we still have a lot of new fashion to discover.

Overall I am very happy with my design – it summarises the key points of each decade without being too simplistic. It shows every important detail in a colourful and exciting way. However, if I did do this project again I would have perhaps moved the focal point to somewhere less obvious, to make the layout more interesting. I would also have liked to use more of my own drawings, instead of secondary images.

The finished product! Again, no images are mine, I just created the layout.

The finished product! Again, no images are mine, I just created the layout.

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